Alejandro Pena of Keter Group Aims for Sustainability With Eyes on Expansion

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The Keter Group has long been one of the largest names in the sustainability drive within the e-commerce space. Keter Group lives and operates by its slogan, “Driven to Invent.”

Led by the work of CEO Alejandro Pena, Keter has taken its sustainability mission statement to heart after climbing into the role just a few short years ago. Driven by the need to innovate, Keter CEO Alejandro Pena has taken a front-and-center role as he outlines the efforts undertaken by his team in the sustainability sphere.

Let’s take a closer look at how Keter Group is leading the design, manufacturing, and distribution of innovative and high-quality products while adhering to its mission statement of preservation and sustainability.

The Initial Sustainability Report

Alejandro Pena climbed into the driver’s seat at Keter Group when he became the CEO in 2017. A few short years later, Keter released its first-ever sustainability report in 2020. The report outlined a series of ambitious goals for the fundamental reduction of gas emissions, water consumption, and out-and-out waste. The report gave Keter and its followers a basis to work by, allowing the team to set serious waste-reduction goals along the way.

The report gave Keter a chance to target reduction in several areas, leading to a reduction of greenhouse gas emissions by 20%, waste by 10%, and water reduction by 11% all by the year 2021.

The Philosophy of Alejandro Pena

Alejandro Pena is the head of leadership at Keter Group, and it has been his tireless work has fueled the company’s forward growth. Alejandro Pena and Keter Group believe the company is doing more than just designing sustainable lifestyle solutions. They are also guiding them toward solutions for all the years that follow.

Keter believes in and supports the idea of a global marketplace. A leader at Keter would go on the record to say, “Part of our DNA is being entrepreneurial and agile and I think the original mindset that was brought in with the business was that, ‘Nothing is Impossible.”

Living by the idea that nothing is fundamentally impossible, Keter Group continues to hone in on its sustainability goals by integrating natural solutions wherever possible. The company rose to prominence over the past century thanks to its efforts with sustainable and recyclable resin materials, something that has had a profound impact on the environment.

An industry insider added of Keter Group’s efforts, “What Keter has done is implement a standard process cycle to cover sales functions, marketing operations, and logistics.”

About Keter CEO Alejandro Pena

Alejandro Pena is the CEO of Keter, leading a team of more than 5,000 employees as they navigate a global marketplace. Pena has spearheaded the evolution of the family-owned Keter since joining the company in 2017, leveraging more than 25 years of industry experience in his role.

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