Tactile warning products are handy in any business premises, roads and pathways. They aid the visually impaired by enhancing safety and accessibility. These are mostly in the form of strips, tiles and truncated domes and are warning systems required by ADA. For instance, you’ll get them in different truncated domes ada in different materials and colors. If you run a tactile warning products business, you can stay ahead of the competition if you know how to promote your brand.
Check out marketing tips to consider:
- An engaging website is critical.
A business website is a great way of showcasing your products and sending word about your brand. Have it designed by professional web builders, and post fresh content targeting your target audience. Also, include catchy images and avoid too long articles. Remember to optimize your content and images for faster load times, and include a call to action.
- Take advantage of social media.
Nowadays, most business owners market their goods and services online. Why not take advantage of social media platforms to market your tactile surfaces? Social media connect users across the globe, allowing you a wider client reach. Post content often and include a share button. Also, use social media to engage with potential clients and promptly respond to their queries.
- Entice clients with offers
Shoppers love offers, promotions and discounts and will do anything o save on their purchases. Give offers and discounts on select products to entice more clients and boost sales and profits. For instance, offer price cuts on weekends and holidays, for anyone who buys more products.
Also, have a referral system whereby your loyal clients can refer people to your business. This will improve traffic, conversions and sales, which benefits your business.
- Know where to get your audience &when
Your target audience matters a lot in marketing. Targeted marketing saves on advertising costs and improves your likelihood of conversions. Think of your target audience, the kind of detectable tactile warning products and where to get them. Moreover, design engaging content with your target audience in mind, and post it strategically.
- Engage a digital marketing company
Nowadays, most shoppers prefer shopping online, and you have to keep up with digital marketing trends. The best way to succeed in your marketing endeavors is to engage a reputable marking company. The team will help determine your audience and devise ways to reach them. The company will also guide you in developing practical and effective strategies to improve traffic and sales.
What types of tactile warning products should I stock?
There are different tactile warning products to stock in your business. These include;
- Heritage Brick Cast-In-Place Paver– This is a permanent yet detectable warning surface made of durable fibreglass reinforced composite material
- Surface applied products– This is ideal for retrofitting an existing concrete surface and features a durable exterior-grade fiberglass polymer composite material.
- Radius systems: These are easy to install and help the installation company abide by the regulations and relevant codes.
Wrapping up
There are various ways to market your tactile warning products business. Stock quality items and define your target audience. Ensure that all product materials are ADA compliant to enhance user safety.
